Cheeky Merlin
Sign in Start free trial
Predictive marketing for agencies

Never guess in front of a client again.

Cheeky Merlin scores real buyer psychology into a predicted conversion rate before you spend — and every campaign that runs makes the next prediction sharper. Walk into the meeting with a number and the data behind it.

Start 14-day free trial See how it predicts

No charge until the trial ends · Cancel anytime

Built for the agencies running paid and organic side by side

Local serviceRestaurantsEvents E-commerceProfessional servicesFranchise
The Prediction Engine

Every campaign starts with a real number, not a guess

Merlin-MMA scores real buyer-psychology signals — pain, urgency, social proof, channel fit — into a Buyer Intent Score before a dollar or a post goes out. Then it watches what actually happens and corrects itself.

1

Predict

Real behavioral triggers, buyer segments, and audience demographics score into a Buyer Intent Score and a Predicted Conversion (or Engagement) Rate — before your client's budget is committed.

2

Execute

Across paid ads and organic social, that prediction becomes a real drafted campaign, ad copy, or post — ready for your team to review and launch, not a blank page.

3

Self-Heal

Once real results come in — real clicks, real engagement — Merlin compares them to what it predicted and recalibrates its own scoring. Every campaign makes the next one sharper.

Step three feeds back into step one. That loop is the product.

The meeting you are dreading

You already know which campaign is going to be a problem

You just cannot prove it until the money is gone. Merlin-MMA scores the four signals that decide whether a campaign lands — the same four this page is built on.

◆

Pain

Is the offer aimed at something the audience actually wants fixed this month, or something they can live with until next year?

◆

Urgency

Is there a reason to act now? Without one, a good offer still converts like a bad offer and the budget still goes out the door.

◆

Social proof

Is there anything to make a stranger believe the claim? Scored, because it moves conversion more than most creative decisions do.

◆

Channel fit

Right message, wrong channel is the most expensive way to be right. Scored per channel before the split is set.

Why does this matter before launch? Because every one of those four is cheap to change on a brief and expensive to change halfway through a funded campaign. A score you can argue with in a planning meeting is worth more than a report you can only apologise for in a results meeting.

Self-healing

The only forecast that admits it was wrong

What does self-healing mean? Merlin records what it predicted, waits for the real result, measures the gap, and adjusts its own scoring weights so the next prediction lands closer. It is a feedback loop, not a fixed model.

Most forecasting tools make a claim and never mention it again. Merlin keeps the receipt — which means the platform is sharpest on the client you have run longest.

  • Every prediction is stored with the data behind it, so the reasoning is auditable
  • Real outcomes are compared against the forecast automatically
  • Scoring weights recalibrate from the gap, with no manual retuning
  • Works across paid and organic, because both produce results worth learning from
Merlin-MMA · Recalibration log
Predicted 4.1% CVR → actual 3.4% Gap −0.7pt · urgency weighting reduced 6%Corrected
Predicted $38 CPA → actual $39.10 Gap +$1.10 · within tolerance, no changeOn target
Predicted 2.8% CVR → actual 3.9% Gap +1.1pt · social-proof weighting raised 9%Corrected
Forecast error, rolling 12±14% → ±8%
Why Cheeky Merlin

Why agencies move to Cheeky Merlin

◆

Agents finish the work, not just report on it

Most platforms show you charts. Cheeky Merlin's agents draft real ad copy, publish real social posts, write real client reports — with a human approval step wherever you want one, and a human still in charge of any real ad spend.

◆

Real signals flow between agents

A client's psychograph feeds their prediction. Their prediction feeds their drafted content. When a client's most important goal starts slipping, Merlin's content agent knows before you do.

◆

Built for agencies, not solo marketers

Role-based permissions, multi-assignee tasks, client approval workflows, and team efficiency reports — the operational layer agencies actually need.

◆

Turn the platform into your product

White Label mode lets you resell Cheeky Merlin under your own brand and domain — the platform becomes another revenue line, not just a cost.

The platform

Everything an agency runs, in one place

Connected to the real ad platforms, so the numbers on a client report are the numbers the platform actually returned.

◆

19 AI Agents That Finish The Work

Content, Analytics, Ads Optimization, PR, QA, Sales Outreach, Sales Closer, Sales Prospecting, Trend Scientist, Social Media Manager, Account Manager, Team Digest, CRM Hygiene, Retention, Content Repurposing, Review Intelligence, Local SEO, Video Clipping, and Tracking & Analytics — each one producing a real, reviewable deliverable, not a chat reply.

◆

Self-Healing Predictions

Merlin-MMA compares every prediction to what actually happened — real conversions, real engagement — and recalibrates its own scoring automatically. No manual re-training, ever.

◆

Unified CRM & Tasks

Clients, campaigns, pipelines, tasks, approvals, and client messaging in one place — plus proposals and reports sent straight from your team's own connected Gmail, not a generic no-reply address — no more bouncing between five different tools to run one account.

◆

Content & Social Scheduler

Real connectors for Google Business, Instagram, Facebook, TikTok, and WordPress — plan, preview, and publish without leaving the platform.

◆

Real Ad Platform Data

Live connectors for Google Ads, Meta Ads, and GA4 pull real spend and conversion data straight into client-ready KPI reports — no manual exports.

◆

AI-Driven Sales Pipeline

Automatic lead sourcing, AI-scored prospects, drafted outreach, and generated proposals — your sales pipeline fills itself while you close.

◆

Brand Kits & Psychographics

AI-researched buyer psychographics and exportable brand kits for every client, so every asset stays on-strategy and on-brand.

◆

White-Label Reseller Mode

Put your own name on it. Resell Cheeky Merlin under your agency's brand with sub-accounts you manage — recurring revenue that scales as you grow.

100%
Real buyer-psychology data, never fabricated
Paid + Organic
Predicted & self-healing across both
0
Manual re-training required
Pricing

Priced per agency, not per headache

Every plan includes the prediction engine and the self-healing loop. The tiers differ on seats, clients and how many agents you unlock.

Solo

$99/mo

For one business — your own, or your first client.

  • 1 team seat
  • 1 active client
  • 3 AI agents included
  • Full CRM, tasks & approvals
  • Content & social scheduler
Start free trial

Studio

$299/mo

For an agency running its own book of clients.

  • 10 active clients, then $25/mo each
  • All 20 AI agents included
  • 500 sourced leads a month — no Apollo subscription
  • Full CRM, tasks & approvals
  • Content, social scheduler & real platform reporting
Start free trial

Agency

$499/mo

Resell Merlin as your own platform. Unlimited sub-accounts, no per-account fee.

  • Unlimited client sub-accounts — no per-account fee
  • 10 active clients included, then $20/mo each
  • Your branding, your domain, your pricing
  • All 20 AI agents
  • 2,000 sourced leads a month
Start free trial

All plans include a 14-day free trial. Compare plans in full →

Questions

The things everyone asks

Do I need a credit card to start a free trial?
Yes — you'll add a payment method during checkout, but your 14-day free trial starts immediately and you won't be charged until it ends. Cancel anytime before then and you're never billed.
Can I switch plans later?
Yes. You can move between Starter, Corporate, and White Label as your agency grows — reach out and we'll handle the change on your account.
What does "predictive" and "self-healing" actually mean?
Before a campaign launches, Merlin-MMA scores real buyer-psychology signals into a Buyer Intent Score and a predicted outcome — no guessing. Once real results come in, it compares what it predicted to what actually happened and recalibrates its own scoring automatically, so every prediction gets sharper over time. It's honest math, not a black box.
Do the AI agents spend my clients' ad budget on their own?
No. Merlin's agents draft ad copy, publish real organic social posts, and produce real reports and outreach — but a human always makes the call on live ad spend. Nothing here launches or edits a paid campaign without you.
How is White Label different from just using the platform?
White Label gives you your own branded instance with a custom subdomain and logo, plus the ability to create and manage sub-accounts for your own clients — a resale layer on top of the core platform.
Is my data separated from other agencies on the platform?
Yes. Every agency runs on its own fully isolated database — there is no shared data between tenants.

Find out what your next campaign is worth

Before you fund it. Every prediction ships with the data behind it.

Start 14-day free trial See pricing